Potential nature-based solutions and greenwashing to generate green spaces: Developers’ claims versus reality in new housing offers

Resource type: 
Research
EU project stamp: 
No
Main entity: 
Poznań University of Live Sciences
Societal challenges: 
Green Space Management
Place Regeneration & Knowledge
Social Capacity Building for Sustainable Urban Transformation
Scope: 
Europe
Focus: 
Poland
Description: 

The of the study was to determine the frequency and mechanism of providing greenery and ecological solutions in renderings, the types of vegetation presented, and the approach of the developers to the existing greenery and other ecological values. After analysed 73 development offers in Poznań, the study verified that most of the marketing strategies of selected developers in Poznań should be considered as greenwashing, and only a few estates exhibited NbS characteristics.

Date: 
2021
Journal: 
Urban Forestry & Urban GreeningAffiliation: Poznań University of Life Sciences, Poland
Language: 
EN