This report is a first step in addressing knowledge gaps in the potential economic benefits of Nature-Based Solutions (NBS) and the challenges facing NatureBased Enterprises (NBE). Based on extensive consultations, we profile some of the economic activities where NBE are engaged in the delivery of NBS – generating new jobs and skills, innovations, and wider economic impacts through a nature-based approach that respects the needs of the environment and communities. We examine some of the key issues confronting stakeholders, including ‘greenwashing’. Such challenges are addressed head-on, informing recommendations on how to realise the transition to a nature positive economy with NBS and NBE at the core. This report is aimed specifically at economic policy makers but is of high relevance for policy makers across multiple domains, public sector institutions and agencies, researchers, civil society and NGO representatives, investors and financial institutions, industry and NBE delivering NBS.